START SMART: SWAROVSKI OPTIK integrates digital intelligence into its new dS rifle scope

March 03 2017

On March 3, 2017, SWAROVSKI OPTIK will present the dS, representing a completely new generation of rifle scope. The debut of this product will highlight the optical features of conventional rifle scope joining forces with the key benefits of digital targeting optics to form an impressive, complete device.

The dawning of tomorrow

It’s never been easier to concentrate on the essential aspects of hunting. The new dS shows not only the correct aiming point, but also the key ballistic data in the head-up display without any distraction and in real time.

Carina Schiestl-Swarovski, Chairwoman of the Executive Board of SWAROVSKI OPTIK, explains the motives for developing a digital rifle scope: “The best way to tackle the challenges we face today is by using the technology of tomorrow. This rifle scope already marks the start of the future of hunting.”

Correct aiming point and integrated digital intelligence

The key benefit for hunters is that the correct aiming point will be displayed automatically straightaway in the rifle scope. When you press the button, the dS measures the exact distance, having factored in the magnification setting, air pressure, temperature, and angle. The personal ballistic data for your firearm/ammunition combination, determined during sighting in, are also used when performing the calculation. The windage mark intervals are calculated based on the distance measured, the wind speeds set, and the ballistic data. There is no more need for any manual adjustments to the dS before the shot is taken.

Distance information, knock-down power, wind speed: the high-resolution head-up display clearly provides you with all the hunting data that can contribute to a successful hunt, in real time. The slim design of the dS with its attractive silhouette leaves no room for guesswork, with a real optical and digital masterpiece hidden inside this rifle scope.

Smart connection

Networking a smartphone with the rifle scope allows basic settings to be smoothly applied in the app. Exchanging data is simple and straightforward via the Bluetooth® interface. The personal data supplied when sighting in the target are input directly into the app and transmitted immediately.

SWAROVSKI OPTIK has developed a “smart” rifle scope with the dS, which provides hunters with intelligent support. Technical and long-range optical innovations, combined with the hunter’s own expertise, make it possible to remain totally focused even in challenging situations. “This makes an important contribution in terms of allowing hunting to be carried out in a responsible manner all the time,” says Carina Schiestl-Swarovski.


Picture material for press release:

High-resolution picture material for the product and application is available to download from (PIN-Code: SZI2PX).



SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specializes in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products and their functional and esthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2016 was 140 million euro (2015: 132 million euro) and the export ratio is 91%. The company has around 850 employees.

Kathrin Puelacher
Manager PR & Internal Communication
Tel. +43/5223/511-6397
Mobile +43/664/625 6858
Press Photos
High Resolution images related to press releases can be downloaded from our image database
Back to Top