Kathrin Puelacher
Manager PR & Internal Communication
Tel. +43/5223/511-6397
Mobile +43/664/625 6858
Press Photos
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Z6 2nd generation rifle scope with a new design and enhanced features

January 17 2012

Tyrol, Austria, 9 March 2012 – With the latest generation of its tried-and-tested Z6 rifle scope and the new EL 32 SWAROVISION hunting binoculars, SWAROVSKI OPTIK is adding two new, technically and optically perfect hunting companions, which are exceptionally easy to use. Both products feature the latest developments from the Tyrol-based leading manufacturer. They made their debut before a large hunting audience at the SHOT Show in Las Vegas in January.


State-of-the-art technology in a tiny space New EL 32 binoculars now feature SWAROVISION technology

January 17 2012

Absam, Tyrol, 17 January 2012 – The wait is over. SWAROVSKI OPTIK has completed its premium EL SWAROVISION model range with the new EL 32 SWAROVISION binoculars. SWAROVISION has been synonymous with superior long-range optic technology since 2010, offering perfect edge-to-edge sharpness, contrast and uncompromising colour fidelity, not to mention an unrestricted field of view, even for spectacle wearers. The EL 32 SWAROVISION binoculars also impress with their optimum ease of use, for which the EL line is renowned. The latest addition to the SWAROVISION family will be available from our authorised stockists from 1 May 2012.


SWAROVSKI OPTIK surpasses the EUR 100 million turnover mark in 2011

January 13 2012

Tyrol, Austria, 13 January 2012 – SWAROVSKI OPTIK ended 2011 successfully with a record turnover of EUR 100.3 million, compared with EUR 94.4 million the previous year. This is the highest turnover achieved by the company since it was founded in 1949. Crucial factors contributing to this were the launch of three new innovative binoculars on the market. The signs are looking very good for further growth in 2012 as well.


SWAROVSKI OPTIK raises threatened pelicans on new heights

October 06 2011

Dalmatian Pelicans have nested successfully this summer on innovative wooden platforms which lifted their eggs and chicks above seasonal floods and a raid by a Golden Jackal at Bulgaria’s Srebarna Biosphere Reserve.


SWAROVSKI OPTIK sells its 100,000th Z6 rifle scope

September 22 2011

Since its launch on the market four years ago, the demand for the Z6 rifle scope from SWAROVSKI OPTIK has been so great that the long-established company from Tyrol has already sold its 100,000th scope. The range of models launched by SWAROVSKI OPTIK with a 6X Zoom set the benchmark for the market.. Hunters the world over soon recognised that  the Z6 was in a class above its competitors. As well as an eye relief greater than most other scopes on the market it also offers an extended field of view and magnification, , not to mention the sales that continue to rise unabated. This year is no exception and the number of orders has once again exceeded all expectations.


EL Range: New superior-quality binoculars with integrated range-finder and angle shot programme from SWAROVSKI OPTIK

September 05 2011

The EL Range 8x42 and 10x42 sets a new standard in hunting equipment. SWAROVSKI OPTIK is introducing a new binocular offering crystal-clear optics and a precision range-finder. Uncompromising transmission values, precise measurement and the globally unique angle shot programme developed by SWAROVSKI OPTIK offer valuable prerequisites that enable you to shoot successfully over long distances. This makes the EL Range an ideal partner for ensuring a successful hunt.

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