Kathrin Puelacher
Manager PR & Internal Communication
Tel. +43/5223/511-6397
Mobile +43/664/625 6858
Press Photos
High Resolution images related to press releases can be downloaded from our image database

SWAROVSKI OPTIK launches its 10th “Digiscoper of the Year” competition

June 01 2015

Digiscoping – the art of shooting photos and videos through spotting scopes or binoculars – has been capturing the imagination of an ever-growing number of users for many years. High-quality spotting scopes, binoculars, and special adapters from SWAROVSKI OPTIK have turned digiscoping into a fascinating alternative to nature photography. In 2015 SWAROVSKI OPTIK’s popular “Digiscoper of the Year” competition is taking place for the 10th time. To mark this anniversary, in addition to the four existing categories, there will be a special “Animal Antics” category for funny animal pictures. Once again, SWAROVSKI OPTIK is offering an attractive top prize of a complete digiscoping set. A Facebook competition will run at the same time as this competition. The “Digiscoper of the Year 2015” competition begins on June 1, 2015 and the closing date for entries is September 30, 2015.


Innovation – perfection – harmony: the new EL Range from SWAROVSKI OPTIK

March 06 2015

The EL Range from SWAROVSKI OPTIK redefines hunting equipment – now for a second time. Thanks to state-of-the-art optics and precise measurement functions, the essential prerequisites for successful hunting are now combined in a single device. SWAROVSKI OPTIK is due to present the new EL Range at IWA 2015. The binoculars have been further enhanced based on the experience gained from daily use, offer innovative features, and have been perfectly designed down to the smallest detail. Optics, design, and ergonomics are in perfect harmony with each other. Comfort and functionality have been taken one step further in the new FieldPro package.
The new EL Range 8x42 and 10x42 will be available from April 2, 2015
from specialist retailers and online at


The long-range expert: the new X5(i) rifle scope from SWAROVSKI OPTIK

March 06 2015

You will only successfully achieve accurate hits over long distances and in challenging situations if your equipment reliably performs at its best, together with having plenty of experience and in-depth knowledge of the local conditions. SWAROVSKI OPTIK will present the X5(i) rifle scope at IWA 2015, which is a product designed to meet these requirements. From September 1, 2015 there will be three different models (X5(i) 3.5-18x50 P ¼ MOA and X5(i) 5-25x56 P ¼ or ⅛ MOA) available from selected specialist retailers, offering specific reticles and an optional personalized extreme cam (PXC).


Fascinating insights into nature: winners of the “Digiscoper of the Year 2014” competition revealed

November 27 2014

Fascination with every aspect of nature – this is what digiscoping is about. Appropriately, “Fascination with Nature” is also the title of the winning entry in the “Digiscoper of the Year” competition, submitted by Jürgen Bergmann from Germany. His entry was awarded first place in the competition by a jury of international photographers and birding and digiscoping experts, as well as the general public.


Perfect preparation for moving targets: the new lead distance app from SWAROVSKI OPTIK

October 17 2014

A successful hunting trip is based on outstanding hunting expertise, an ability to sight the target correctly in seconds, and on being an excellent shooter. This means that your technique must be instinctive, as hitting a moving target is a much greater challenge than hitting a stationary one, with safety being the number one priority in this. To help prepare for the challenge that hunters face with driven hunts, SWAROVSKI OPTIK has developed an innovative lead distance app that is available now for you to download for free from the App Store and Google Play.


STR 80 spotting scope with reticle from SWAROVSKI OPTIK: leaving no detail to chance

October 01 2014

A spotting scope is an absolute must for sports marksmen and long-range hunters to enable them to make out details over long distances reliably and correctly. Thanks to the new STR 80 spotting scope from SWAROVSKI OPTIK, a reticle can be projected directly in the image plane. This enables the reticle to be activated or deactivated as required. The STR 80 also offers an outstanding optical performance package and is perfectly suitable for documentary purposes, for example, when combined with the TLS APO digiscoping adapter. An extensive set of accessories add the finishing touch to this product. The STR 80 spotting scope with reticle is available from December 2014.

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