Kathrin Puelacher
Manager PR & Internal Communication
Tel. +43/5223/511-6397
Mobile +43/664/625 6858
Press Photos
High Resolution images related to press releases can be downloaded from our image database

#CLOSER2HUNTING: Immerse yourself, discover, enjoy – the new BTX binocular spotting scope by SWAROVSKI OPTIK revolutionizes the viewing experience.

March 03 2017

Observing for hours with absolute concentration, immersing yourself in eternal moments, discovering the finest details – this is what the BTX has to offer, combining the benefits of a spotting scope and binoculars. SWAROVSKI OPTIK is presenting the most revolutionary viewing experience ever. The unique binocular system uses the visual power of both eyes and enables observers to overcome limitations and become one with their environment. Experts and birders viewing often for many hours will appreciate the angled view and ergonomic forehead rest. The new spotting scope model will be presented on March 3 at the IWA OutdoorClassics with delivery starting in May 2017.


Closer to nature: This encapsulates the Digiscopers of the Year for 2016

November 29 2016

The winner of the SWAROVSKI OPTIK “Digiscoper of the Year 2016” competition is Jonathan C.V. Soon from Malaysia, with his picture entitled “Like my red beard?” The winning photo was selected from more than 800 entries by an international jury and a public vote.


The new TLS APO 43 mm completes the range of custom SWAROVSKI OPTIK digiscoping adapters

September 20 2016

The perfect solution for all digiscopers – adapters are now available for all camera variants. First came SLRs, then system cameras and different iPhone®(1) adapters, and now full-frame cameras too: With the new TLS APO 43 mm, SWAROVSKI OPTIK completes its range of custom digiscoping adapters. The latest addition to the range will be available from specialist retailers and from spring 2017.


“Digiscoper of the Year 2016” 11th SWAROVSKI OPTIK Photo & Video Competition

June 01 2016

Digiscoping – the art of shooting photos and videos through spotting scopes or binoculars – has been capturing the imagination of an ever-growing number of users for many years. High-quality spotting scopes, binoculars, and special adapters from SWAROVSKI OPTIK have turned digiscoping into a fascinating alternative to nature photography. This year, SWAROVSKI OPTIK’s popular “Digiscoper of the Year” competition is taking place for the 11th time. Once again, SWAROVSKI OPTIK is offering an attractive top prize of a complete digiscoping set. A Facebook competition will run at the same time as this competition. The “Digiscoper of the Year 2016” competition begins on June 1, 2016 and the closing date for entries is September 30, 2016.


Ultimate performance. Perfectly designed. The new Z8i rifle scope from SWAROVSKI OPTIK

March 04 2016

SWAROVSKI OPTIK is presenting a new rifle scope at IWA 2016: the Z8i. This masterpiece from SWAROVSKI OPTIK stands out with an 8x zoom that has been integrated into a breathtakingly slim 30-mm (1.2-in) central tube, so that it can be adapted to any firearm. With a sophisticated optical system that offers rapid target acquisition as its crowning glory, the Z8i is a high-performance rifle scope that is unprecedented in the hunting world. FLEXCHANGE – the first switchable reticle 4A-IF – enables the Z8i to be adapted to the widest variety of hunting scenarios. The ballistic turret flex (BTF) can be used as a top and side turret and can be combined with any reticle. The Z8i will be available from selected specialist retailers in four different models from June 2016, along with the personalized ballistic ring (PBR) for the BTF offered as an accessory.


Innovative accessories by SWAROVSKI OPTIK

March 04 2016

TLS APO 23 mm – Digiscoping especially for system cameras

PA-i6s – Fascinating close-up shots taken with the iPhone®*

TL Throw Lever – The ideal accessory for driven hunting and IPSC shooting

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