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Fashion meets nature – Swedish fashion label Byredo designed their version of the EL binoculars

March 01 2019

#70yearsSwarovskiOptik #Binoculars

Fashion meets nature – Swedish fashion label Byredo designed their version of the EL binoculars
  • Fashion meets nature – Swedish fashion label Byredo designed their version of the EL binoculars
  • Love for nature and birds is something that unites SWAROVSKI OPTIK with many other people. Some of those nature lovers are working at the Swedish perfume and fashion label Byredo founded by Ben Gorham in 2006.

    In order to express their passion for all winged creatures and their habitats, Byredo has designed their version of SWAROVSKI OPTIK’s EL 42 binocular. With a magnification of 8.5x, the EL is the number one choice for birders worldwide thanks to its precision, easy handling, and reliability. As part of a limited collector’s edition, the lime green EL binocular designed by Byredo comes with a matching handmade leather field bag and carrying strap.

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    Presented at the 2019 Paris fashion week, the special EL binocular is part of an immersive installation by Byredo’s creative director Ben Gorham. In the exhibition “Rare Byrds of a Feather”, combining elements of Indian and Swedish birdwatching traditions, Byredo is presenting intriguing bag designs, handmade wooden aviaries and a stylish new approach to traditional birdwatching gear.

    The exclusive edition of EL binoculars is limited to 15 pieces and will be available in selected Byredo shops starting in September 2019.

    Copyright BYREDO

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