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#CLOSER2NATURE: Immerse yourself, discover, enjoy – the new BTX binocular spotting scope by SWAROVSKI OPTIK revolutionizes the viewing experience.

March 03 2017

Observing for hours with absolute concentration, immersing yourself in eternal moments, discovering the finest details – this is what the BTX has to offer, combining the benefits of a spotting scope and binoculars. SWAROVSKI OPTIK is presenting the most revolutionary viewing experience ever. The unique binocular system uses the visual power of both eyes and enables observers to overcome limitations and become one with their environment. Experts and birders viewing often for many hours will appreciate the angled view and ergonomic forehead rest. The new spotting scope model will be presented on March 3 at the IWA OutdoorClassics with delivery starting in May 2017. Those interested in the BTX can join SWAROVSKI OPTIK in May 2017 for the European BTX Tour to experience the beauty of the world with their own eyes.

The joy of observing nature enriches our life and allows us to discover its wonders from a new perspective every time. “Immersing yourself deeply in the scenery, seeing things that have remained hidden until now, perceiving the finest details that tell the biggest stories. Observing for hours without losing concentration, forgetting the world around you, experiencing the preciousness of the moment – this is what the BTX was designed for,” remarks Carina Schiestl-Swarovski, Chairwoman of the Executive Board of SWAROVSKI OPTIK, explaining the outstanding benefits offered by the BTX. The BTX is compatible with all objective modules in the SWAROVSKI OPTIK ATX/STX family, and a suite of perfectly adapted accessories enhances the user experience. This range of options makes the BTX an ideal companion for anyone who would like to experience the beauty of nature in brilliant quality and with maximum comfort and intensity without getting tired.

 

Getting closer

The crystal clear SWAROVISION technology reproduces even the smallest details with color fidelity and razor-sharpness right to the edge of the field of view. The BTX has a 30x or 35x magnification, according to the objective module chosen. This magnification can be quickly and easily increased to 50x or 60x by using the ME 1.7x magnification extender, available as an optional accessory. The proprietary bayonet system allows the extender to be mounted to any of the objective and eyepiece modules in the ATX/STX/BTX family.

 

Natural viewing comfort

Particular priority was placed on maximizing viewing comfort. Since the binocular system reflects natural vision, the image seems extraordinarily vivid. Viewing with both eyes also means avoiding strenuous squinting. The angled view helps to ensure maximum comfort when observing for long periods of time. The innovative, smoothly adjustable forehead rest, which can be fully retracted if desired, makes it more relaxing when exploring. An aiming aid is integrated above the right eyepiece and the birder only needs to glance up to find the target quickly.

 

Maximum stability in any situation

The new BR balance rail and PTH professional tripod head are optional accessories that help to ensure the whole system is extremely stable. The rail can be adjusted separately to perfectly balance the BTX. With its integrated fluid system, the tripod head allows the spotting scope to move evenly and smoothly during observation. When adjusted correctly, it keeps the whole spotting scope reliably stable even when it is not fixed.

 

#Closer2Nature – Enjoy the BTX live

Interested customers who would like to immerse themselves in the wonder of nature with the new binocular BTX spotting scope from SWAROVSKI OPTIK will have the opportunity to do so during the BTX Tour 2017. From April 30 through May 12, the revolutionary spotting scope can be tried out in some of Europe’s best birding areas in the UK, the Netherlands, Germany and Denmark.

Further information about the tour is available at BTXtour.swarovskioptik.com. The official hashtag for the tour is #Closer2Nature.

 

Picture material for press release

High-resolution picture material for the product and application is available to download from http://mam.swarovskioptik.com/pindownload/login.do?pin=SZI2PX (PIN-Code: SZI2PX)

 

SWAROVSKI OPTIK

SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies.

Founded in 1949, the Austrian company specializes in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products and their functional and esthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2016 was 140 million euro (2015: 132 million euro) and the export ratio is 91%. The company has around 850 employees.

Press Contact

For additional information about our company and our products we invite you to contact:

Martin Gundolf
Vice President Market & Corporate Communications
Tel. +43/5223/511-6720
Mobile +43/664/625 6849
martin.gundolf@swarovskioptik.com

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