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Press releases

Ausbildung mit Weitblick: Start für acht neue Lehrlinge bei SWAROVSKI OPTIK

September 15 2014

Am 1.9.2014 starteten acht Lehrlinge aus ganz Tirol in ihre dreieinhalbjährige Ausbildung als Feinoptiker/in oder Metalltechnik-Zerspanungstechniker/in bei SWAROVSKI OPTIK in Absam. Sechs junge Männer und zwei junge Frauen haben sich für die Lehre beim Tiroler Familienunternehmen entschieden, das auf die Entwicklung und Herstellung fernoptischer Geräte spezialisiert ist.

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Judgment upheld: SWAROVSKI OPTIK wins patent case in the UK

June 03 2014

On May 15, 2014, the Court of Appeal in London upheld the judgment against Leica Camera AG due to its infringement of the Z6 rifle scope patent belonging to SWAROVSKI OPTIK.

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SWAROVSKI OPTIK launches its 9th “Digiscoper of the Year” competition

June 02 2014

Immersing yourself in a world of fascinating details and undiscovered secrets: this is what digiscoping allows you to do. An ever-growing number of people are discovering this special photographic technique for themselves, helping them produce impressive pictures that they want to share with others. This is now the 9th time SWAROVSKI OPTIK is inviting entries for the “Digiscoper of the Year” competition. This competition offers four specific themed categories, a jury of top-class experts, and high-quality prizes to attract entrants. There is, for the first time, a special prize for the best shots taken using a smartphone adapter. All digiscoping fans are invited to cast their vote for a winner each month via the SWAROVSKI OPTIK Facebook page. The competition begins on June 2, 2014 and the closing date for entries is September 30, 2014.

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Broadening horizons with custom-made accessories: SWAROVSKI OPTIK presents its personalized ballistic cam at the IWA

March 07 2014

Exceptional innovations in hunting firearms and long-range optics mean that challenges such as long-range shooting are nowadays a more realistic objective when hunting. To enable safe and smooth interaction between observing, measuring, and shooting during long-range hunting, SWAROVSKI OPTIK offers products that complement each other perfectly. And because every second counts at that crucial moment, SWAROVSKI OPTIK has developed the PBC personalized ballistic cam, to provide hunters with the best possible support and make shooting over long distances even easier and safer.

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Record turnover for SWAROVSKI OPTIK for third year in a row

March 06 2014

The highlight of 2013 for SWAROVSKI OPTIK has again been achieving a record turnover of 123.6 million euro, beating last year’s figure of 117.6 million euro. Three crucial factors have contributed to this success: the market launch of six new models of binoculars, the continuing strong demand for SWAROVSKI OPTIK’s long-range optical products, and the company’s sustained focus on quality and innovation.

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Digiscoping from a new perspective: PA-i5 adapter for iPhone®* 5/5s from SWAROVSKI OPTIK

February 10 2014

Spotting scopes and binoculars from SWAROVSKI OPTIK can now operate in perfect harmony with an iPhone*. This is thanks to SWAROVSKI OPTIK’s PA-i5 adapter for iPhone* 5/5s, which turns long-range optical devices in a single motion into telephoto zoom lenses, thus presenting digiscoping to every user from new perspectives. This is true whether they are observing wildlife and birds, out hunting, or while traveling and enjoying their leisure time. The adapter from SWAROVSKI OPTIK is available from specialist retailers from March 2014, as well as at

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Press Contact

For additional information about our company and our products we invite you to contact:

Kathrin Puelacher
Manager PR & Internal Communication
T: +43/5223/511-6397
M: +43/664/625 6858

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