This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.

Press releases

Limitless perfection: The new EL Family from SWAROVSKI OPTIK

July 23 2015

Revolutionary optical performance, outstanding ergonomic design, perfect functionality. The launch of the EL binoculars by SWAROVSKI OPTIK in 1999 marked a milestone in long-range optics. These masterpieces have now been further enhanced following intensive development, resulting in the best EL Family ever, which is innovative and perfectly designed down to the smallest detail. The crystal-clear optics provided by SWAROVISION technology and the unique ergonomic design, including the EL wrap-around grip, are enhanced by the new, perfectly harmonized FieldPro package, which offers an unprecedented level of comfort while birding and observing wildlife. The new EL Family will be available from September 2015 from specialist retailers and online at

Read more

SWAROVSKI OPTIK digiscoping adapter now available for the iPhone®* 6

July 01 2015

The popular SWAROVSKI OPTIK iPhone* adapter is now also available for the iPhone 6. The PA-i6 adapter for iPhone* is used to attach SWAROVSKI OPTIK spotting scopes and binoculars to the iPhone in a single motion to produce telephoto zoom lenses, thus making digiscoping accessible to even more users. You can successfully take enchanting close-up shots that capture the moment forever in an instant, no matter whether you are observing wildlife and birds, out hunting, enjoying some free time, or on your travels. The adapter from SWAROVSKI OPTIK is available from specialist retailers from July 2015, as well as at

Read more

SWAROVSKI OPTIK launches its 10th “Digiscoper of the Year” competition

June 01 2015

Digiscoping – the art of shooting photos and videos through spotting scopes or binoculars – has been capturing the imagination of an ever-growing number of users for many years. High-quality spotting scopes, binoculars, and special adapters from SWAROVSKI OPTIK have turned digiscoping into a fascinating alternative to nature photography. In 2015 SWAROVSKI OPTIK’s popular “Digiscoper of the Year” competition is taking place for the 10th time. To mark this anniversary, in addition to the four existing categories, there will be a special “Animal Antics” category for funny animal pictures. Once again, SWAROVSKI OPTIK is offering an attractive top prize of a complete digiscoping set. A Facebook competition will run at the same time as this competition. The “Digiscoper of the Year 2015” competition begins on June 1, 2015 and the closing date for entries is September 30, 2015.

Read more

Innovation – perfection – harmony: the new EL Range from SWAROVSKI OPTIK

March 06 2015

The EL Range from SWAROVSKI OPTIK redefines hunting equipment – now for a second time. Thanks to state-of-the-art optics and precise measurement functions, the essential prerequisites for successful hunting are now combined in a single device. SWAROVSKI OPTIK is due to present the new EL Range at IWA 2015. The binoculars have been further enhanced based on the experience gained from daily use, offer innovative features, and have been perfectly designed down to the smallest detail. Optics, design, and ergonomics are in perfect harmony with each other. Comfort and functionality have been taken one step further in the new FieldPro package.
The new EL Range 8x42 and 10x42 will be available from April 2, 2015
from specialist retailers and online at

Read more

The long-range expert: the new X5(i) rifle scope from SWAROVSKI OPTIK

March 06 2015

You will only successfully achieve accurate hits over long distances and in challenging situations if your equipment reliably performs at its best, together with having plenty of experience and in-depth knowledge of the local conditions. SWAROVSKI OPTIK will present the X5(i) rifle scope at IWA 2015, which is a product designed to meet these requirements. From September 1, 2015 there will be three different models (X5(i) 3.5-18x50 P ¼ MOA and X5(i) 5-25x56 P ¼ or ⅛ MOA) available from selected specialist retailers, offering specific reticles and an optional personalized extreme cam (PXC).

Read more

Fascinating insights into nature: winners of the “Digiscoper of the Year 2014” competition revealed

November 27 2014

Fascination with every aspect of nature – this is what digiscoping is about. Appropriately, “Fascination with Nature” is also the title of the winning entry in the “Digiscoper of the Year” competition, submitted by Jürgen Bergmann from Germany. His entry was awarded first place in the competition by a jury of international photographers and birding and digiscoping experts, as well as the general public.

Read more

Press Contact

For additional information about our company and our products we invite you to contact:

Martin Gundolf
Vice President Market & Corporate Communications
Tel. +43/5223/511-6720
Mobile +43/664/625 6849

Press Photos

High resolution images related to press releases can be downloaded from our image database.