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The new EL Family binoculars

July 23 2015 by Editorial Team | Category: Binoculars

The new EL Family binoculars
  • The new EL Family binoculars The new EL Family – LIMITLESS PERFECTION
  • The new EL Family binoculars PERFECT COMPLEMENT – savouring the moment at any time and in any place
  • The new EL Family binoculars The new FieldPro package – DESIGNED FOR EVERY EVENTUALITY

Revolutionary optical performance, outstanding ergonomic design, and perfect functionality. EL binoculars embody absolute excellence in long-range optics.


The launch of the EL binoculars by SWAROVSKI OPTIK in 1999 marked a milestone in long-range optics. These awe-inspiring masterpieces have now been further enhanced following intensive development and a great deal of dedication. The result of these efforts is the best EL Family ever.


EXCEPTIONALLY BRILLIANT Field flattener lenses, HD optics, high-quality coatings, and the perfect eye relief are what make SWAROVISION technology stand out. The benefits it offers include crystal-clear, lifelike images that are razor-sharp right to the periphery and without any interfering color fringing.

EASY TO HANDLE The legendary EL wrap-around grip guarantees maximum comfort and steadiness when observing, even over long periods of time.

PERFECT COMPLEMENT With the new carrying strap, the flexible strap connector, soft, rounded eyepiece covers, and integrated objective lens covers, the FieldPro package offers additional comfort during use.

COMPLETE ELEGANCE The revamped design focuses on new aspects and improves functionality in terms of everyday use.


The new FieldPro package has enabled SWAROVSKI OPTIK to enhance the EL Family in terms of comfort and functionality. It is smartly integrated into the binoculars’ elegant design. This refined interaction between numerous brilliant details gives you that all-important edge.

The new EL Family binoculars will be available from September 2015 at exclusive specialist retailers and online at

In the US and Canada the new EL Family binoculars will be available from November 2015 at exclusive specialist retailers and online at

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Dan Lane

Posted on October 02, 2016, 19:14

The EL 12x50 binoculars are fantastic. Having used them today whilst trekking along the coast they are so comfortable and intuitive to use. Whilst tracking a buzzard soaring around the cliff face i could easily see all of it's subtle movements, it was as if i could tell what the bird was thinking! Crystal sharp images, v.impressed. These allow you to be very much immersed in the natural environment you happen to be in; a wonderful feeling.

Editorial Team

Posted on April 22, 2016, 11:52

Dear Javier, thanks a lot for your comment and feedback. It’s our motto to constantly improve what is good. Thus, we are constantly working on new products and on further improving existing products. Please understand that we cannot give detailed information on our product strategy. Best regards, the SWAROVSKI OPTIK Social Media Team


Posted on April 21, 2016, 17:45

I have always liked 7 x 42 binoculars for their depth of field and performance with poor light. I find the new EL range stunning but why is Swarovsky not producing a 7 x 42 model?

Editorial Team

Posted on August 11, 2015, 16:03

Dear Richard, additionally to the revolutionary optical performance of the previous EL Family we enhanced the new EL Family with an outstanding ergonomic design and perfect functionality in terms of FieldPro package. Please ask your exclusive specialist retailer for the price in your country. Best regards, the SWAROVSKI OPTIK Social Media Team

Richard Hazel

Posted on July 24, 2015, 09:31

What are the key enhancements to the existing EL Swarovision binoculars and is there any indication yet as to RRP?

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